![]() ![]() The explosive growth of both these platforms is a testament to the willingness of people to add a channel to their social media habits if the channel provides them the benefits they’re looking for. Why such a disparity? Slack is best known for companies managing workspaces with their employees our data comes from people linking to their Slack instances publicly thus, we’ll see far fewer publicly available Slack instances.ĭiscord was originally focused on gamers, and thus was consumer-centric from the start thus, its audience is more accustomed to reaching out and attempting to attract new members publicly. Slack saw its boost early on in the pandemic this makes logical sense as companies started working from home quickly, and agile companies, especially in B2B, found ways to stay in touch with audiences and customers on Slack.ĭiscord hit its stride at the end of May and hasn’t looked back, with hundreds of new Discord servers every day. We see these traffic surges clearly in an examination of the year: Slack and Discord timeline Traffic to just the invitation pages for Slack and Discord earned 505.4 million visitors in 2020.For Discord, its largest day was May 29 with 2,888 new Discord servers formed.On the single largest day, March 28, 350 new Slack instances were formed.124,603 new Discord servers were formed in 2020.16,170 new publicly-accessible Slack instances were formed in 2020 (many more that are not publicly accessible, such as company workspaces, are not included).(A note of clarification that Slack refers to its communities as instances, while Discord refers to the same entity as a server) Slack and discord Enterprising companies, especially those operating in more restricted spaces such as gambling, cryptocurrencies, and adult entertainment, also seized the opportunity to create their own private communities. Audiences, looking for communities that supported the niches they were interested in, flocked to these platforms and started creating communities for their specific interests. With the pandemic, both platforms experienced rapid, substantial growth. Back in 2019, we identified these two platforms as strong contenders for private, “velvet-rope” social media communities that escaped the grasp of Google and Facebook, but provided people with safe spaces to interact. On day 11, we look to two of the largest private social media community platforms and their surge to strength in 2020, Slack and Discord. Sit up, get your coffee ready, and let’s celebrate some data. ![]() We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights we can take into the next year. Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. 12 Days of Data 2020, Day 11: Slack and Discord Instances Introduction ![]()
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